Stratix Brand and Web

As the largest pure-play managed mobility service provider in North America, Stratix handles the entire rugged device lifecycle program from support to replacement, 24/7/365. The company came to Atomic Wash and tasked us to update and modernize the brand identity of a 35-year-old B2B organization to better reflect their current industry and position them for continued growth.

Atomic Wash developed and produced a Brand Blueprint that uncovered the heart of the brand and enabled us to develop a compelling, relevant brand voice and tagline as well as sales messaging and value propositions. We created a complete logo exploration that presented a range of meaningful designs, increasing stakeholder confidence in the final logo choice. After a direction was established, we designed and built a high-impact website that presents the brand as the hero, simplifies the organization’s capabilities and services, and offers strong CTAs throughout. In addition, we collaborated with in-house marketing to create a brand launch plan with multiple deliverables including emails, direct mail, social media and event initiatives