CASE STUDY – CREATIVE SERVICES, BRANDED MERCHANDISE
Product Presentation
and Ideation
Smart Source Product Presentation and Ideation
Conceive and deliver fresh, feasible gift-with-purchase (GWP) product ideas for 12 designer fragrances owned by Parlux, a 100-year old company
We researched each designer and explored current trends to provide Parlux with multiple GWP options for each fragrance as well as created virtual 3-D designs to give executives a tangible vision of the final product. When client samples were caught up in customs, we locally sourced similar products, photographed and retouched to match ordered products.
We then packaged the presentation as a high-end fashion magazine to appeal to the buyer’s sensibilities
Buyers selected 11 of our designs to have sourced and produced for future GWP promotions
A Fashionable Success
The magazine design instantly showed Parlux that we understood their brand and their industry resulting in buyers selecting a significant number of our designs to have sourced and produced for future GWP promotions.