Web Strategy, Architecture and Design
Hyundai wanted to launch a new website that reflects the legacy and integrity of the brand and drive sales by presenting the benefits and features of Hyundai forklifts. In addition, it needed to be informative and provide site dealers and consumers alike with quick access to forklift specs, capabilities and the latest models.
We created a highly-visual, modern website design that reinforces the Hyundai name and elevates the forklift division. In addition to fresh design, we wrote relevant, easy to understand copy, incorporated engaging visuals, and restructured and streamlined the site with easy to use filters and categories to find what you need fast. As a sales tool a savings calculator was developed to show the differences in electric and traditional forklifts allowing the buyer to have a clear vision to what they will need.
Hyundai stakeholders quickly embraced the new site design and immediately began utilizing and sharing the site
Results:
Hyundai stakeholders quickly embraced the new site design and immediately began utilizing and sharing the site. The new website set a new standard for Hyundai Materials Handling that will serve as the foundation for future design.
The “Get Real. Get Hyundai.” tagline has already been featured in a trade magazine ad and is being integrated into the materials for their next trade show.