Brand Development

Hellastorm, a revolutionary high tech company, developed a new proprietary streaming system focused on Hyperscale Data Movement solutions (Video, IoT, Big Data). Atomic Wash helped create a vision that hellastorm would Lead in hyperscale capture and streaming as Cloud delivery providers expand to support growing demand of video and data content in entertainment, defense and industrial applications.

Atomic Wash developed and produced a Brand Blueprint that uncovered the heart of the brand and enabled us to develop a compelling, relevant brand voice and tagline as well as sales messaging and value propositions. We created a complete logo exploration that presented a range of meaningful designs, increasing stakeholder confidence in the final logo choice. After a direction was established, we designed and built a high-impact website that presents the brand as the hero, simplifies the organization’s capabilities and services, and offers strong CTAs throughout. In addition, we collaborated with in-house marketing to create a brand launch plan with multiple deliverables including emails, direct mail, social media and event initiatives