When First Data, a leading global payments processor, wanted to produce an innovative thought leadership piece of marketing collateral, they chose Atomic Wash to help ideate what form it would take and how it would be used. Working closely with the company’s Network and Security Solutions marketing team, we decided a magazine was the best approach. Connected is the first magazine ever produced by First Data, so the Atomic team pulled out all the stops to deliver a publication filled with compelling design, writing, photography and custom illustrations.
Atomic Wash developed key visuals and illustrations, creating a sophisticated look and feel that matched both the tone and nature of the content and the First Data brand identity. First Data Connected was released as a printed publication as well as in a digital version hosted on First Data’s website.
Over 50,000 distributed
Strategy And Content Development
Atomic Wash and the First Data team developed every bit of the content from cover to cover, interviewing First Data’s key stakeholders in various business verticals throughout the organization and tackling timely topics in the payments industry including; eCommerce fraud, global commerce, Millennial spending trends and consumer behavior shifts.