CASE STUDY – CREATIVE SERVICES, BRANDED MERCHANDISE
& Creative Services
Biltmore Branded Merchandise Presentation & Ideation
GBS was tasked to concept and design innovative, relevant branded products for the attraction’s 13 on-site gift shops and present product ideas that can be easily sourced and produced to generate additional sales for The Biltmore Estate. We created ideation of over 50 new products after researching the brand, reviewing existing inventory, and exploring current trends. We then developed each idea into a custom-designed 3-D visual featuring Biltmore branding.
In Addition, we presented the collection in an oversized look book with a custom-designed carved wood cover featuring iconic Biltmore photography.
Over 800K in Branded Merchandise Sold
Product Ideation and Sourcing
Gifts and products were sourced and digitally customized to show how they could promote the brand and spirit of the Biltmore. New Biltmore logo marks were created to fit each line of products with both the Biltmore and consumer in mind.
The book design showed we understood their brand and impressed buyers immediately. In Addition, our client won the account – buyers selected 17 designs to source, produce, and add to their merchandise mix and over 800K in Branded Merchandise Sold.