CASE STUDY – PRINT MANAGEMENT
Establishing an Efficient Automated Co-Branding Process
Establishing an Efficient Automated Co-Branding Process
The marketing department at a large insurance company based in the Midwest with facilities in over 13 states was challenged on how to provide faster turnaround times on co-branded materials without having to utilize internal resources. In addition, they were challenged with accounting for co-op dollars for specific items. The company determined that they needed an automated process to co-brand materials and to create reporting for accounting/invoicing.
GBS was able to provide a fully-customized solution that is based on users’ access control.
The GBS solution eliminated time and resources on requests that took over a week to complete. The entire co-branding process takes minutes to complete now.
Solution
GBS was able to provide a fully-customized solution that is based on users’ access control. This solution allows users to view items that they need, while providing the ability to upload pictures and customize items with their personal information. All items are reviewed by the user, and an automated workflow approval process is triggered. The end user has a seamless experience! The items are approved and can be amended by the reviewer, therefore, allowing complete control of the brand components. Once approved, this order is sent to an internal print shop or a supplier of the customer’s choice. The art file and all production information are sent without tying down any internal resources. In order to establish a reporting process, GBS and the customer reviewed all the necessary requirements for the most efficient reporting and a streamlined approach for our customer to receive the information. The entire program was implemented in less than a month once all requirements were established.
“The Automatic Replenishment process has been very beneficial to our operations environment. Eliminating the daily counting of items and the human factor associated with requisitioning has allowed us to meet all service level agreements.”
— Manager
Results
GBS was able to provide a complete customized solution for our customer. The GBS solution eliminated time and resources on requests that took over a week to complete. The entire co-branding process takes minutes to complete now. In addition, our solution allowed the customer to reassign two employees for other core processes, since they no longer had to spend time on this newly automated process. This solution also provides the end users with all brand-approved products, which ensures that the brand image is maintained.